Our purpose is to create beautiful, elegant and inspirational interiors and with a British manufacturing base, we are able to differentiate ourselves from our major competitors.
The strategy comprises four pillars:
Driving sales growth through amplifying the power of each brand by focusing precisely on the defined identity, unique attributes and individuality of each of our key brands, comprising Zoffany, Sanderson, Morris & Co, Harlequin, Clarke & Clarke and Scion
Focusing in-house on our core products of fabric, wallpaper and paint and using licensing, or other forms of collaboration, to extend the use of our brands in homeware, finished goods and other products.
We are a business-to-business company focused on deep relationships with our core trade customers and on providing them with an industry-leading level of service
Our investment for growth is focused on the three key geographies of the UK, northern Europe and the USA, which provide significant opportunities for the growth of the brands.