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RNS Reach

28/2/2012

Launch of Scion Brand to target New Market Segment

Walker Greenbank plc (AIM: WGB), the luxury interior furnishings group whose brands include Sanderson, Morris & Co, Harlequin and Zoffany, is pleased to announce the launch of Scion, a completely new interiors brand created in-house and designed to complement the Company’s existing brands.

 

Scion is a young, contemporary interiors brand aimed at aspirational and fashion aware customers. Its products, which are designed to be accessibly priced, are targeted at a subsector of the interior furnishings market in which Walker Greenbank is not currently represented.

The brand name Scion has been inspired by the dictionary definition of scion as a “young shoot or twig” or a “descendant of a notable family”, evoking the brand’s freshness and design provenance.

Scion’s printed fabrics will range from £25 a metre and its wallpapers from £30 a roll, all of which will be manufactured within the Company’s own factories in the UK.

The brand’s first collection, Melinki, is being launched this week and combines an eclectic mix of printed fabrics, embroideries, jacquards, plains and wallpapers.  The Melinki collection is being previewed for invited trade customers and press on 29th February and 1st March 2012 at the Music Room, South Molton Lane, London.

Details about the Scion brand are being made available at the following website: www.scion.uk.com.

John Sach, Walker Greenbank’s Chief Executive, said: “We’re delighted to launch the young, stylish and contemporary Scion brand, which complements our other brands in terms of design and price and broadens the scope of our offer within the premium furnishings market. Scion has been created entirely in-house at Walker Greenbank and we are delighted with early reactions to the debut collection, Melinki, which has already attracted advance orders from key customers both at home and abroad.”

 

For further information:

Walker Greenbank PLC+44 (0) 1908 658088

John Sach, Chief Executive

Alan Dix, Finance Director

Seymour Pierce+44 (0) 20 7107 8000

Mark Percy / Catherine Leftley – Nominated Adviser

Katie Ratner – Corporate Broking

Buchanan Communications+44 (0) 20 7466 5000

Mark Court / Suzanne Brocks / Sophie Cowles

 

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